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Presentation
This course introduces the fundamentals of business organizations, their natures and opportunities. Case analysis and reviews of current international and local business issues provide an understanding of and appreciation for the real world of business.This is an introductory course covering the theories and applications of marketing. Emphasis is on channels of distribution, market research, and the market mix. Consumer buying preferences and buying behavior are also examined.
This course is an overview of management theory that introduces students to various management styles, models, and concepts, and helps them to understand the roles and duties of managers in todays businesses. Contemporary concepts of streamlined organizations, teamwork, and employee empowerment are emphasized, as well as more traditional hierarchical management methods and organizations.
