Marketing Program

University of Texas Austin

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Presentation

The field of Marketing includes a variety of related business activities. While individual occupations within these diverse areas may be specialized, decisions in any one of them require a broad understanding of the marketing process and an ability to analyze the factors that influence it. The marketing process begins with the identification and design of products or services which will satisfy customer needs profitably. It continues with the packaging, pricing, advertising, distribution, sales promotion, and servicing of the firms' offerings.

The major in Marketing is designed as a comprehensive study of all these activities, providing both the common background required for any marketing career and an opportunity for specialization based on the student's interests. 

This broadly designed major is appropriate for careers in:

• marketing management 
• promotional strategy
• personal selling and sales management 
• retail merchandising and management, and
• marketing research.

Knowledge of product design, advertising, pricing, consumer behavior and distribution management is also essential. Careers in brand management or marketing research may require additional education (e.g., an MBA). Additional experience provided by internships can greatly facilitate the job search process.

A large percentage of the graduates with a BBA in Marketing from UT are employed as sales representatives, usually for large consumer products or industrial firms, or in retailing as assistant buyers or department managers.